There's a cool movement starting up called
Choicemob. The basic premise: encourage fairness, compassion and respect for the earth in the marketplace.
Today is their first event, focusing on
Better World Books.
From Choicemob...
"How Better World Books Earned the Choicemob
The Choicemob stands for Fairness, Compassion, and Respect for the Earth. Better World Books has wrapped that ethos in a business.
The two key elements of BWB’s social impact:
1 - Funding Literacy Around the World - Better World Books has given $4 million to select non-profits for literacy programs globally and here in the US, and $3.5 million to libraries and book-oriented thrift shops. Literacy and education are two enormous challenges facing our world, and BWB is at the forefront of our collective answer.
2 - Saving Books from Landfills - Millions of books are thrown away each year, wasting natural resources and fueling unnecessary consumerism. BWB has saved over 30,000,000 (30 million) books from landfills, honoring their value as idea-carriers, and preserving our planet.
Moreover, BWB treats employees well and buys carbon offsets for all shipping.
And BWB is great for consumers who want a books at a discount, offering used books for great prices and free shipping anywhere in the US. Plus, books make great gifts, and ‘tis the season.
Win. Win. Win. Choicemob."
What a great choice to feature BWB! I've loved this company for quite a while. In fact, I found an email from them in my inbox this morning. I'd ordered a book over the weekend (
No One Belongs Here More Than You: Stories by
Miranda July) and received an email that it was being shipped out.
Now, here's the thing... they turned what could have been a regular (read: boring) business transaction into something that gave me great delight.
"Hello Erin,
(Your book(s) asked to write you a personal note - it seemed unusual, but who are we to say no?)
Holy canasta! It's me... it's me! I can't believe it is actually me! You could have picked any of over 2 million books but you picked me! I've got to get packed! How is the weather where you live? Will I need a dust jacket? I can't believe I'm leaving Mishawaka, Indiana already - the friendly people, the Hummer plant, the Linebacker Lounge - so many memories. I don't have much time to say goodbye to everyone, but it's time to see the world!
I can't wait to meet you! You sound like such a well read person. Although, I have to say, it sure has taken you a while! I don't mean to sound ungrateful, but how would you like to spend five months sandwiched between Jane Eyre (drama queen) and Fundamentals of Thermodynamics (pyromaniac)? At least Jane was an upgrade from that stupid book on brewing beer. How many times did the ol' brewmaster have one too many and topple off our shelf at 2am?
I know the trip to meet you will be long and fraught with peril, but after the close calls I've had, I'm ready for anything (besides, some of my best friends are suspense novels). Just five months ago, I thought I was a goner. My owner was moving and couldn't take me with her. I was sure I was landfill bait until I ended up in a Better World Books book drive bin. Thanks to your socially conscious book shopping, I've found a new home. Even better, your book buying dollars are helping kids read from Brazil to Botswana."
How can you not love that??!! And reminds me again about the powerful role of story, especially in unexpected places. Now... I wonder if there's something else I can order today? :)
Labels: Choicemob, great customer service, story